In today's fast-paced digital world, small businesses are leaning heavily on SaaS (Software as a Service) tools to keep things running smoothly and boost sales. The issue is that small businesses invest in SaaS tools, but don't know how to take advantage of them and that's where SaaS Online Business Managers (SaaS OBMs) come into the picture. In this post, we'll dive into how much small businesses typically spend on SaaS tools, the challenges they face, and how expert support from SaaS OBM make a huge difference.

Section 1: The Rise of SaaS in Small Businesses

SaaS tools have become a game-changer for small businesses. They're now essential for handling everything from customer relationships to project management and marketing. Did you know that over 70% of small businesses use at least one SaaS application? It just shows how popular these tools have become!

You use SaaS software every day and here are a few examples:

• Google Workspace

• Microsoft Office 365

• Canva

• ActiveCampaign

• Dubsado

• Kajabi

• ChatGPT

• Dropbox

• Slack

Section 2: Average Technology Spend on SaaS Tools

So, how much are small businesses shelling out for these tools? Typically, very small businesses spend between $3,000 and $5,000 a year on SaaS tools because it helps them to automate many tasks that previously would have been handled by a staff member. This includes:

• CRM Systems: Tools like Salesforce and HubSpot to keep track of customer interactions.

• Project Management Software: Platforms such as Asana and Trello to keep projects on track.

• Marketing Automation: Solutions like Mailchimp and ActiveCampaign to automate those marketing campaigns.

This may seem like a surprising number, but it isn't when you consider the sheer number of subscriptions most small businesses sign up for and don't use.

Section 3: Challenges in Managing Multiple SaaS Platforms

Even though these tools are great, managing a bunch of them is a huge headache for business owners because this is not their area of expertise and not where they need or want to be spending their time. Here are some common struggles:

• Integration Issues: Getting different tools to work together is tricky and lead to inefficiencies.

• Complexity: Juggling multiple tools is overwhelming for small teams, leading to underuse.

• Cost Management: Keeping track of all those subscriptions and making sure they're worth is tough.

These issues often mean businesses aren't getting the full value from their SaaS investments.

Section 4: The Importance of Investing in SaaS Management Services

Investing in SaaS management services can help solve these problems by:

• Streamlining Systems: Bringing multiple tools into one easy-to-use platform.

• Optimizing Usage: Making sure you're getting the most out of each tool.

• Reducing Costs: Cutting out unnecessary tools and optimizing subscriptions to save money.

Using an all-in-one White Label software platform can make your business run smoother and more efficiently.

Section 5: Strategic Leveraging of SaaS Tools for Growth

To really get the most out of your SaaS tools, small businesses need to:

• Develop a SaaS Strategy: Set clear goals and choose tools that help reach them.

• Train Their Team: Make sure key players knows how to use the tools effectively or hire experts to help them.

• Monitor Performance: Regularly check how your tools are performing and tweak as needed.

Integrating and optimizing their SaaS tools can lead to impressive business growth, just like it has for many other companies.

Section 6: SaaS OBMs Solve These Challenges

As SaaS Online Business Managers, we help small businesses make the most of their SaaS investments and drive growth. We provide:

• Streamlining Tool Integration: Ensure seamless workflow by integrating all SaaS tools, reducing data silos.

• Optimizing Tool Usage: Assess and maximize tool usage through staff training and best practices.

• Consolidating Tools: Simplify management by merging multiple tools into a single platform, reducing complexity and costs.

• Providing Expert Guidance: Offer up-to-date advice on the best tools and practices for specific business needs.

• Managing Subscriptions and Costs: Identify redundant tools, negotiate better pricing, and manage subscriptions to avoid unnecessary spending.

• Customizing Solutions: Tailor SaaS solutions to align with specific business goals and processes.

• Facilitating Scalability: Help businesses scale tools and processes efficiently as they grow.

• Monitoring Performance: Continuously monitor and report on tool performance to inform decision-making.

• Enhancing Customer Experience: Improve customer service delivery and satisfaction by optimizing SaaS tools.

As small businesses rely more on SaaS tools, the SaaS OBM role becomes indispensable. By integrating tools, optimizing usage, staying updated on technological advancements, facilitating scalability, and enhancing customer experience, SaaS OBMs are crucial to the success and growth of small businesses.

Investing in a SaaS OBM is not just a smart move; it’s a necessary step for any small business looking to thrive in the digital age.

Conclusion

SaaS OBMs play a crucial role in helping small businesses get the most out of their SaaS investments. By streamlining integration, optimizing usage, managing costs, and providing expert guidance, they ensure that businesses can maximize their efficiency, growth, and overall success.

Think about becoming a SaaS OBM to deliver top-notch SaaS management services to your industry. Schedule a Next Steps Chat today.

Additional Resources

• https://vistaitgroup.com/news/how-much-should-your-business-be-spending-on-it/#:~:text=In%20March%20of%202020%2C%20Flexera,counterparts%20spend%20a%20lower%20percentage.

• https://www.osgusa.com/cost-of-it-support-for-small-business/#:~:text=According%20to%20the%20above%20mentioned,technology%2Drelated%20costs%20every%20month.

• https://www.forbes.com/sites/davidprosser/2023/09/22/revealed-the-hidden-cost-of-the-saas-revolution-for-businesses/?sh=7e50eca76694